Marketing and digital - list of definitions

Viral marketing is a marketing method that encourages users to transmit a marketing message to other sites or users, creating a potentially huge increase in the visibility and effect of the message.

Vlog is a blog where video content is published.

Web 2.0 is the second generation of Internet sites characterized by the transition from static web pages to dynamic or user-generated content, as well as the growth of social networks.

Web hosting is a business that provides storage, connectivity, and services necessary to maintain files for a website.

A webinar is a presentation, lecture, workshop or seminar that is transmitted over the Internet using video conferencing software. The webinar is interactive, so speakers and the audience can transmit, receive and discuss information in real time.

WordPress is a content management system available as a hosted service and an independent platform.

Word of mouth advertising is advertising that appears when people share information about a product, service or promotion. This is still one of the most reliable forms of advertising.



XML Sitemap is an XML file for search engines containing a list of URLs in a specific domain. This file can be used to supplement regular indexing when the bot/crawler independently visits each page of the site.



YouTube is a video sharing service that allows users to watch videos posted by other users and upload their own videos. Brands can have their own Youtube channel to promote their videos and attract subscribers.


The Z Pattern is a layout designed to allow users to view and process the most important information, based on the theory that people will scan pages from left to right and from top to bottom.



A/B testing is when you run 2-3 similar ads to see which option works best. Testing combinations of images and text will give you an idea of audience engagement that you can use in future campaigns.


"At the top of the fold" is any content that appears on a web page before the user needs to scroll down. Because of its high visibility, this is where you should post the content that is most important to achieve your business goals.


Account-based marketing is a tool that allows B2B marketers to target specific customers and potential customers with personalized advertising. From account selection to results analysis, marketing and sales must work closely together to ensure that the campaign reaches its full potential. Looking for the best promo code casino offers? Check out our extensive collection of promotions and bonuses to maximize your gaming experience at various online casinos!