Major casinos are already taking advantage MGM app

Some of the biggest players in the casino and gambling industry are already using mobile technology to better interact with their customers, giving them an even bigger advantage over those who don't.

MGM Resorts in Las Vegas immediately comes to mind. They use a cloud-based app that allows their guests to play their favourite games on https://foursweden.com/ from the comfort of their hotel room. The app allows users to explore nearby attractions, including concert schedules, golf courses and shopping, so they can easily find interesting things to do besides gamble. The app also allows users to make hotel reservations - all at the touch of a button.

In addition, guests can take advantage of MGM's many casino offers and check how many points they've earned while playing. 

Although this technology has been around for a few years now, MGM is very happy with the results that the app provides. Not only has it provided its guests with ample opportunities to improve their hotel and casino experience, but it has also been well received, showing that the effort and expense of creating a well-designed app has paid off through more satisfied customers. .

In an article published in the Las Vegas Sun newspaper, Aron Ezra, vice president of mobile technology at Bally, who led the team that worked on the MGM apps, said: "They allow you to see certain information that you can only see in the establishments, which is different from what you might see when you're in an airport," which ultimately gives customers a more personalised experience.

Casinos using similar apps to communicate with customers

Control4 is an app that hotels and casinos can use to give guests more control over the equipment in their rooms. For example, it can be used to control the temperature, order room service, display a 'do not disturb' warning on the door and even open and close curtains. All this and more can be done simply by using the mobile app.

This is just the beginning of what casinos can do with technology to interact with their customers and improve their experience. There are apps that can tell the parking service when to drop off a car, book tickets for events or performances at the hotel, pay for food at a restaurant or add a cost to the final bill. Everything can be viewed in the app. There are even apps that can take your place in line at one of the local nightclubs.

The only potential drawback is that each casino has its own app to download, rather than one that serves them all. However, supporting casino-specific apps allows each establishment to provide its guests with more point-to-point content, as well as personalised offers depending on the target customer.

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Withdrawals

Mobile app technology is a great way for casinos to interact with their customers. 

However, one aspect that hasn't yet been mentioned is the big elephant in the room: cost.

The cost of such technology is not cheap. Developing such software is expensive and time-consuming. In the hotel and casino industry, the first impression is everything. If any form of customer-focused technology doesn't immediately satisfy the customer, they will find somewhere else that does a better job of meeting their needs.

If 21st century casinos want to succeed in the long term, it's important to find a way to budget for these technologies.